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FiraPasseig is a business area in Fira Mediterrània of Manresa for companies and organisations dealing with festivals, shows and traditional culture. Passeig Pere III in Manresa – a promenading area popular with the locals – becomes a marketplace that makes the most of the influx of thousands of visitors attracted by Fira Mediterrània of Manresa. The market is located in the nerve centre of Fira Mediterrània, in one of the areas that people have to pass through to get to the main Fira stages.